1 : OverPricing Can Scare Off Buyers
If your home is overpriced, it will be difficult to get people in the door to see it, and therefore more difficult to sell.
2 : But So Can UnderPricing
Depending on your local market, setting a low price can be a good strategy for a quick sale, however if it is too low it can create suspicion and deter prospective buyers.
3 : Consider Buyer Behavior
Most people begin their search online and almost always use a filter to target the price range they are searching in. By pricing your home too high or too low, you could be left outside of the search results of potential buyers and their realtors.
4.Price at Market Value
There is a happy medium when it comes to pricing your home competitively to get buyers in the door, receive offers, and sell your home quickly for the highest possible amount.
As your realtor, I have my finger on the pulse of the market, which is incredibly helpful and necessary when setting a sale price.